Life-insurance · Cornerstone
Annuities explained: types, tax rules, and how income payments work
Last reviewed September 3, 20269 min readBy the Goodsurance editorial team Reviewed by the Goodsurance editorial team
An annuity is an insurance product, not an investment account, even when it holds mutual-fund-style subaccounts. The insurance company takes your premium and issues a legal promise to pay income according to the contract terms. That promise is backed by the insurer's general account and, as a last resort, the state guaranty association.
1What an annuity actually is
Most annuities move through two phases. In the accumulation phase, your deposit grows at a fixed rate, by tracking a market index, or through direct market participation, depending on the product type. In the distribution phase, the insurer pays out according to a schedule you selected, which might be a fixed term of years, your lifetime, or your lifetime plus your spouse's lifetime.
The contract structure also introduces features a brokerage account does not carry: mortality and expense charges, surrender periods during which early withdrawals trigger a fee, and optional riders that add income guarantees or death benefits for an annual cost.
In short: an annuity is a legally binding promise from an insurer to pay income, backed by the insurer's assets and state guaranty protections.
2The main types of annuities
The three broad categories differ in how your money grows during accumulation and how much market risk you carry.
Fixed annuities credit a declared interest rate set by the insurer, similar in concept to a certificate of deposit. The rate is locked for a specified period, after which the insurer may reset it. Your principal is not exposed to market loss. Fixed annuities suit people who want predictable, low-risk accumulation.
Variable annuities place your premium into subaccounts that function like mutual funds. Returns rise and fall with the market. Over long time horizons, variable annuities have historically offered higher growth potential than fixed products, but you carry the investment risk directly. The SEC and FINRA regulate variable annuities as securities in addition to the state-level insurance regulation that governs all annuities.
Fixed-indexed annuities (FIAs) link interest crediting to the performance of a market index, such as the S&P 500, but cap your upside and protect your downside with a floor, usually set at 0%. A participation rate determines what fraction of the index's gain you receive. FIAs occupy the middle ground between fixed and variable products on the risk-reward spectrum.
Beyond these three, immediate annuities begin paying income within roughly a month of purchase, while deferred annuities accumulate for years before income starts. A multi-year guaranteed annuity (MYGA) is a type of fixed annuity that locks in a rate for a defined term, from two to ten or more years.
In short: fixed annuities offer stable insurer-set rates, variable annuities follow market subaccounts, and fixed-indexed annuities track an index with a downside floor.
- Insurer sets a declared interest rate, locked for a set period
- Your principal is never exposed to market loss
- Rate may reset when the lock period ends
- Best for: predictable, low-risk growth
- Premium goes into market subaccounts, similar to mutual funds
- Returns go up and down with the market
- Higher long-term growth potential than fixed products
- You carry the investment risk directly
- Interest linked to a market index such as the S&P 500
- A floor (usually 0%) protects you from index losses
- A participation rate limits how much of any gain you receive
- Middle ground between fixed and variable on the risk scale
3How the accumulation phase works
When you fund a deferred annuity, your money grows inside the contract according to the product type. One consistent feature across nearly all annuities is tax deferral on growth: you do not owe income tax on credited interest or investment gains until you take a distribution. For a non-qualified annuity (funded with after-tax dollars), only the earnings portion is taxable at distribution; your original premium comes back to you free of income tax because you already paid tax on it before depositing.
Surrender charges apply in most deferred annuities during an initial period that may last from three to ten or more years, depending on the contract. If you withdraw more than the penalty-free amount (contracts typically allow withdrawals of a percentage of the account value each year without a charge), the insurer deducts a surrender charge from the amount withdrawn. Surrender charges protect the insurer's ability to invest long-term and are a meaningful factor when comparing contracts.
Riders attached during accumulation can add features for an annual fee, including guaranteed minimum accumulation benefits (GMABs), which promise your contract value will not fall below a set floor after a specified period, and guaranteed minimum income benefits (GMIBs), which guarantee a minimum income base for calculating future withdrawals regardless of account performance.
In short: tax deferral is the core accumulation advantage of an annuity, but surrender charges and rider fees reduce net growth and deserve careful comparison before you sign.
How Tax Deferral Works Inside a Deferred Annuity
Tax deferral is not the same as tax-free. You pay tax later, not never.
4How income payments work
Annuitization converts your contract value into a payment stream according to one of several payout options. The insurer calculates payments using your account value, your age, the prevailing interest rate environment, and the option you select at the time of annuitization.
Common payout structures include:
- Life only: the highest periodic payment because the insurer stops paying when you die, even if that happens shortly after annuitization begins.
- Life with period certain: payments continue for your lifetime, and if you die before the period ends (often ten or twenty years), a beneficiary receives the remainder of the guaranteed payments.
- Joint and survivor: covers two lives, typically spouses, with payments continuing until both have died, often at a reduced level after the first death.
- Period certain only: payments run for a fixed number of years regardless of whether you survive the full term.
Systematic withdrawal strategies offer an alternative to formal annuitization. Instead of converting the contract to a fixed income stream, you take scheduled withdrawals from the account value. If the account is depleted before you die, payments stop, unlike a lifetime annuitization option.
Guaranteed lifetime withdrawal benefits (GLWBs) bridge these two approaches. Under a GLWB rider, you draw a specified percentage of an income base each year for life, even if the underlying account value falls to zero. The insurer backstops any shortfall. These riders carry an annual fee, and the income base they reference may differ significantly from the actual contract value.
In short: choosing a payout option means trading payment size against survivor protection and income certainty, so consider your household's longevity and income picture before locking in.
- Highest periodic payment of any annuitization option
- Payments stop when you die, even if that is shortly after you start
- No income continues to a survivor or beneficiary
- Payments last your lifetime
- If you die early, a beneficiary gets the remaining guaranteed payments
- Guarantee period is often 10 or 20 years
- Covers two lives, typically spouses
- Payments continue until both have died
- Payment amount may be reduced after the first death
5Tax treatment of annuities
Tax rules for annuities depend primarily on whether the contract is qualified or non-qualified.
Qualified annuities are held inside a retirement account such as a traditional IRA or 401(k). Contributions were made with pre-tax dollars, so every dollar of distribution, including the original principal, is taxable as ordinary income in the year received.
Non-qualified annuities are purchased with after-tax money. The IRS uses an exclusion ratio to determine how much of each payment is a tax-free return of your cost basis and how much is taxable earnings. Once you have fully recovered your cost basis, subsequent payments become entirely taxable.
In both cases, the IRS treats annuity income as ordinary income rather than capital gains. That means distributions are taxed at your marginal income tax rate, which may exceed the long-term capital gains rate that would apply to the same assets in a taxable brokerage account. This comparison is one reason annuities tend to be more advantageous for people who expect to be in a lower tax bracket during retirement than during their working years.
Early withdrawals, defined by the IRS as distributions before age 59½, are subject to a 10% additional tax on the taxable portion of the distribution in addition to ordinary income tax, unless an exception applies. Per IRS Publication 575, exceptions include distributions made as part of a series of substantially equal periodic payments, distributions following disability or death, and certain other qualifying events.
In short: qualified annuity distributions are fully taxable as ordinary income; non-qualified distributions are partly taxable via the exclusion ratio; and withdrawals before 59½ carry a 10% federal penalty unless an IRS exception applies.
The IRS adds a 10% tax on top of regular income tax on any taxable amount you take out before age 59 and a half. For a non-qualified annuity, the penalty applies only to the earnings portion, not your original deposit. Exceptions include disability, death, and substantially equal periodic payments.
6What affects an annuity's payout and cost
Annuity pricing is less transparent than stock prices, but several factors consistently shape what you receive and what you pay.
Interest rates are the largest external variable. Insurers invest premiums largely in bonds, so rising rates generally improve fixed annuity payouts and the income base growth credited under GLWB riders. Variable annuity annuitization rates also reflect the interest environment at the time of conversion.
Your age and health determine the insurer's mortality assumption. Older applicants typically receive higher income payments per dollar deposited because the insurer expects fewer payments over a shorter period. Some annuities offer enhanced payout rates for applicants with qualifying health conditions, a feature called medically underwritten or impaired-risk annuities.
Contract features and riders add cost. A GLWB rider, a death benefit enhancement, or an inflation-adjustment feature each carry annual fees that reduce net growth. Reading the fee disclosure summary in the contract, required under NAIC model regulation, shows the all-in cost before you commit.
Surrender charge schedules affect your access to principal. A longer surrender period often comes with higher initial credited rates or bonus credits, but it ties up your money. If you anticipate needing access to principal within a few years of purchase, a product with a short or no surrender period may serve you better even if the initial rate is lower.
Issuer financial strength matters because your payout depends on the insurer's ability to pay obligations decades from now. State guaranty associations provide a financial backstop, but coverage limits vary by state. Checking an insurer's financial strength rating from agencies such as AM Best, Moody's, or S&P before purchasing is a standard step.
In short: interest rates, your age, rider fees, and issuer financial strength all shape what an annuity pays and costs, so comparing contracts across each dimension is essential.
7How annuities fit alongside life insurance
Annuities and life insurance address opposite ends of longevity risk: life insurance pays a benefit when you die too soon, while an annuity pays a benefit when you live longer than expected. Together they cover the full range of financial risk tied to how long you live.
Many permanent life insurance policies, particularly whole life and universal life products, accumulate cash value that can be accessed during your lifetime, giving them functional overlap with deferred annuities. But life insurance's primary purpose is the death benefit, and annuities' primary purpose is living income. Choosing between them on the basis of the secondary feature rather than the primary one usually leads to a mismatch.
According to ACLI data, $22.0 trillion of life insurance was in force in the US at year-end 2024. Among new individual policies sold that year, permanent products carried 72.1% of the total face amount sold, even though term policies accounted for the majority of policies by count. That concentration of face amount in long-duration permanent products reflects the same extended planning horizon that makes annuities useful for retirement income: both products are built around the assumption that you are planning for decades, not years.
A practical tax note when holding both product types: life insurance death benefits pass to beneficiaries income-tax-free in most cases, while annuity death benefits paid to beneficiaries are taxable on the earnings portion. This asymmetry sometimes influences how people allocate assets across the two product types within a broader estate plan, favoring the life insurance side for assets intended to pass at death.
In short: life insurance and annuities address opposite longevity risks and often complement each other in a retirement plan, but their tax treatment at death differs in ways that affect how beneficiaries receive the money.
- Built to pay a benefit when you die too soon
- Death benefit passes to heirs income-tax-free in most cases
- Often the better choice for assets meant to pass to heirs
- Built to pay a benefit when you live longer than expected
- Earnings portion of the death benefit is taxable to the beneficiary as ordinary income
- Primary purpose is living income, not passing assets at death
Common questions about Life
Quick answers to common questions
Tap any question to expand. Each question links to a fuller standalone answer.
What is life insurance: how it works and why it matters
Life insurance is a legal contract in which an insurer agrees to pay a named beneficiary a set sum of money when the insured person dies, in exchange for regular premium payments.
What is cash value in a life insurance policy?
Cash value is a savings piece built into some permanent life insurance policies.
Part of each payment goes toward the cost of the coverage. Another part goes into an account that can grow over time. The growth is usually not taxed while it stays inside the policy. Cash value builds slowly at first, so it takes many payments before the account holds much. Term policies do not have cash value.
Who is critical illness insurance for?
It is built for people who would struggle if their income stopped during a serious illness.
That often means workers without much savings, people with limited paid leave, or someone who is the main earner in a household. It can also help people who expect extra costs during treatment, like childcare or travel. It is less useful if you already have savings you can reach quickly. Read the covered condition list first.
What happens to the cash value when the insured person dies?
With most permanent policies, the insurer pays the death benefit and keeps the cash value.
Your family does not get both amounts added together. Some policies offer a different setup where the cash value is paid on top of the death benefit, but that choice usually costs more. If you took a policy loan and never paid it back, the loan and its interest are subtracted from what your family receives.
What is critical illness insurance?
Critical illness insurance pays you a single lump sum of cash if a doctor diagnoses you with a covered illness.
Covered conditions are listed in the policy and often include a heart attack, a stroke, or cancer. The money comes to you, not to a doctor or a hospital. You choose how to spend it. If your illness is not on the list, or does not match the policy wording, no benefit is paid.
Does critical illness insurance pay the hospital directly?
No.
The money goes straight to you, not to the hospital or the doctor. Critical illness insurance is not health coverage and it does not settle bills for you. Once you file a claim and the insurer approves it, you get one payment to use any way you want. Many people use it for rent, groceries, travel to treatment, or lost pay while they are out of work. Bills still arrive as usual.
Can you take money out of the cash value in a life insurance policy?
Yes.
Most permanent policies let you use the cash value once it has built up. You can borrow against it, take a withdrawal, or end the policy and take what is left. A loan is not free; interest is added, and unpaid loans lower the amount your family gets later. A withdrawal can also shrink the death benefit. Rules differ by policy, so read your own contract before you touch the account.
What is final expense insurance?
Final expense insurance is a small permanent life insurance policy meant to cover costs at the end of life.
Families often use the money for a funeral, a burial or cremation, and leftover bills. Because the coverage amount is small, the payments are smaller than a large policy. Health questions are limited or skipped. The policy stays in force for life as long as you keep paying, and it pays cash to the person you name.
Does final expense insurance require a medical exam?
It depends.
Many final expense policies skip the exam and ask only a short list of health questions. Some skip the questions too and accept almost anyone. Those easy accept policies often use a graded death benefit, which means the full amount is not paid if death happens soon after the policy starts. If you can answer health questions and pass, you usually get better terms. Ask which type you are being offered.
What can the money from a final expense policy be used for?
Anything.
The insurer pays cash to the person you name as beneficiary, and that person decides how to spend it. Most families put it toward a funeral, a burial or cremation, a headstone, or travel for relatives. It can also cover final medical bills, unpaid rent, or credit card balances. The money is not locked to a funeral home unless you sign a separate agreement that assigns the benefit to one.
What is a fixed annuity?
A fixed annuity is a contract with an insurance company.
You hand over money, and the company agrees to credit interest at a set rate for a set period. Your balance does not fall when markets fall. Later you can take the money as income, either for a chosen number of years or for the rest of your life. Growth inside the contract is not taxed until you take money out.
What is universal life insurance?
Universal life insurance is a permanent policy, which means it is built to last your whole life.
It has a death benefit for the people you name and a cash value balance inside it. What sets it apart is flexibility. Within limits set by the company, you can change how much you pay and when, and you can often adjust the death benefit. The company takes the cost of insurance out of the cash value each month.